Music City Grand Prix

Role

Brand Design

Sector

Professional Sports

Year

2020

Creative Director

Aaron Rayburn

Objective

Design the visual identity for Music City Grand Prix 2020, ensuring a cohesive and engaging aesthetic that will resonate across various touchpoints and the website. Craft a compelling and distinctive look and feel that captures the essence of the event, cementing Nashville as an IndyCar city.

Results

Sold Out Reserved Seating | 9.9B Impressions | 170,000 Initial Month Website Visits

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Concept

To create an amalgamation of the culture of Music City and the excitement of Indy Car. To do this successfully — we wanted to bring to life the sights and sounds that you would see on Broadway in an energetic/new way that could break through the entertainment fatigue that Nashville encounters.

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